The client wanted a landing page that will inform potential clients about company services, and convert visits to emails and phone calls. Client targets companies and people at the local level.
Content strategy
All content will be static, without a need to be updated in the future so we didn't need a content management system for the landing page. At the very start we talked about the importance of content and what would increase conversion of landing page so before even starting with design Stefan provided me content for it.
Wireframes
Based on the questions visitors will ask, we will display our content. Those questions are already answered in provided content, but to avoid missing something out, I wrote them on sticky notes before starting with wireframing.
The landing page needs to answer these questions:
What we do?
How we do it?
With who?
What people think about us?
What is next step?
The wireframe consists of 5-6 sections. Intro, that is very important, with a title, short description, and call to action buttons. Also, there is an illustration that represents agreement/contract. In "About" section we explain a bit more about the company. In "How" section we explain how the process works and how someone can sell/buy a company. The very important section is "Testimonials", with 3 personas that told something about their experience in working with the owner. There is also section "With who" where we explain more about clients and companies, and "What next" section is a call to action section with contact information.
Design
With a clear vision and a structure for the content, we started on the design. In this case, after defining style, sections, and content, actual design will be a very straightforward process. After completing a design of landing page, I’m delivering it to Stefan for feedback, and after review, I make changes or go into the development phase.
Color Scheme
After the design is “done” (You can see full landing page design at the bottom of the page), I presented it to the client, to find if there is something to edit or change. The client approved it very quickly so I moved to the next step, development.
Development
The website is built with Jekyll, so it's very light and loads quickly. Subtle lazy-load animations give it life. It's responsive, and on phones it shows "call" buttons so visitors can call the company with one tap.
